The Nixon SENTRY SS Purple Watch is a good reminder that sometimes you just need to add a pop of color to your life. This Nixon watch is hard to resist if you enjoy bright, shiny things. The deep color of the watch's face brings a futuristic and fashion-forward dimension to what is an otherwise classic design. If you're already a fan of Nixon watches, this new design will give you a whole new reason to love this iconic brand. You've simply never encountered a watch that bundles so much beauty and technology in such an understated package. When crafting this watch, Nixon went the extra mile to ensure that adding a pop of color didn't mean cheapening the look of their brand. They also splashed in some high-tech features and modern engineering to really sweeten the deal. The result is one of the most incredible watches available to consumers today.